Ceradan New Product Launch in Malaysia: Driving Awareness Through KOL Home Product Reviews
To launch Ceradan’s new Daily Moisturising Cream, Envisage Digital Space executed a two-pronged influencer marketing strategy in Malaysia—combining an immersive Watsons pop-up event with a high-trust home product review campaign. This integrated approach allowed the brand to build instant excitement while also earning long-term credibility through real user experiences.
A High-Impact Launch at Watsons × Ceradan Pop-Up
On 9 May, Envisage Digital Space hosted an exclusive Ceradan KOL event inside the Watsons × Ceradan pop-up store at IOI City Mall, Putrajaya (6–12 May). The event brought together 48 carefully selected KOLs whose audiences actively follow skincare, dry skin care, and sensitive skin routines.
The launch featured a fully pink-themed environment—from décor to outfits—creating a visually unified and highly shareable space for content creation. Beyond aesthetics, the theme reflected Ceradan’s soft, barrier-repairing brand identity.
KOLs participated in:
- Interactive activity stations
- Product discovery and live demonstrations
- Giveaways and exclusive Ceradan kits
- Organic networking with the Envisage Digital Space team
This allowed influencers to experience the product in a social, engaging environment, generating real-time Instagram Stories, TikTok content, and behind-the-scenes brand moments.
From Event Hype to Real-Life Proof: Home Product Reviews
To ensure long-term trust beyond launch day, Envisage Digital Space extended the campaign into a KOL home-review strategy. Selected influencers were given time to test Ceradan Daily Moisturising Cream in their actual skincare routines, allowing them to share genuine feedback instead of first-impression posts.
This approach enabled KOLs to:
Show how the cream performs on dry, sensitive, and eczema-prone skin
Share before-and-after experiences
Educate audiences on skin-barrier care and daily moisturising
Because Ceradan’s formula focuses on ceramide-based barrier repair, this “real-use” format was critical in building authenticity and consumer confidence.
Product That Supports the Strategy
Ceradan Daily Moisturising Cream is formulated with a 3:1:1 ceramide ratio and prebiotics, designed to restore the skin barrier, balance the microbiome, and deliver 24-hour hydration for dry and sensitive skin.
Both the live demos at the Watsons pop-up and the home reviews allowed KOLs to communicate these benefits in a natural, experience-based way.
Full-Funnel Campaign Execution
Envisage Digital Space managed the entire campaign from strategy to content rollout, including:
KOL selection and audience matching
Theme and concept development with Ceradan & Watsons
Influencer briefing and content frameworks
On-site event execution and live content capture
Post-event content amplification across TikTok, Instagram & Facebook
This ensured that every piece of content—from event posts to home reviews—was aligned, consistent, and performance-driven.
Results That Speak for Themselves
The home-review phase of the campaign alone delivered:
207,439 total views
9 KOLs
10.29% engagement rate
This proved that authentic, experience-based influencer marketing can outperform large-scale, one-off promotions when executed with the right strategy.
A Launch That Built Both Buzz and Trust
By combining a high-energy retail launch with credible KOL reviews, Envisage Digital Space helped Ceradan achieve both instant visibility and long-term product confidence. The Watsons pop-up created excitement, while home-based reviews converted curiosity into trust.
