Engineering a Record-Breaking Launch: Our KOL Campaign Behind Ceradan's First 3-in-1 Mineral Sunscreen
What began as a mission to introduce a new generation of sun protection to Malaysian consumers became a major milestone for Ceradan. Envisage Digital Space was proud to help bring that vision to life, connecting product innovation, dermatologist expertise and KOL marketing into one cohesive campaign.
Featuring 43 KOLs and dermatologist Dr Sabrina, the campaign turned sunscreen education into a meaningful consumer experience — culminating in Ceradan being recognised by the Malaysia Book of Records for its first 3-in-1 mineral sunscreen formulation for sensitive skin.
This was more than a product launch. It was a brand moment.
Bringing Dermatologist Expertise Into the Sunscreen Conversation
To make the product launch more educational and credible, we were proud to invite Dr Sabrina, a dermatologist, to take part in a dedicated Q&A session around sunscreen and sensitive skin.
Instead of focusing purely on product claims, the session addressed the questions consumers genuinely ask when choosing sunscreen.
Among the questions explored were:
“Doctor, there are hundreds of sunscreens out there. As a dermatologist, what actually makes a good one for sensitive skin?”
“Doctor, so what kind of mineral sunscreen does not dry skin out?”
“What does SPF 50+ & PA++++ on the bottle actually mean?”
By bringing a qualified medical voice into the campaign, the activation allowed consumers to better understand the science behind sun protection while making the launch more informative and relatable.
This created a stronger connection between product innovation, expert knowledge and consumer education.
KOL Marketing Malaysia Meets Skincare Education
The campaign was supported by 43 KOLs, creating multiple touchpoints for consumers to discover and experience the new sunscreen through familiar and trusted personalities.
We were proud to invite personalities including Judy Pang from DISSY, alongside other KOLs from the beauty, lifestyle and skincare space.
Rather than relying on a single influencer voice, the campaign brought together a wider network of creators to generate conversations around:
- Sensitive-skin skincare
- Daily sun protection
- Mineral sunscreen
- SPF and PA ratings
- Skincare routines
- Product experience
- Sun protection education
This allowed the sunscreen launch to reach audiences through content that felt more personal, relatable and experience-led, while giving KOLs the opportunity to introduce the product from their own perspectives.
Making Sunscreen More Than Just Another Product Launch
A key part of the campaign was building awareness around the 3-in-1 mineral sunscreen formulation for sensitive skin, rather than positioning the launch as simply another sunscreen entering an already crowded category.
The combination of dermatologist-led education and KOL-generated content helped address the gap between technical sunscreen information and everyday consumer understanding.
For consumers, this meant being able to discover not only the product, but also why factors such as mineral filters, SPF 50+, PA++++ and skin sensitivity matter when selecting their daily sunscreen.
The result was a launch designed to make sunscreen education simpler, more accessible and more relevant to everyday skincare routines.
Campaign Results
159,247 views
43 KOLs activated
1 Dermatologist-led Q&A
Malaysia Book of Records recognition
Creating a More Educated Sunscreen Consumer
The sunscreen launch demonstrated how brands can combine product innovation, KOL marketing and expert-led education to create a campaign that goes beyond traditional product awareness.
From the introduction of a 3-in-1 mineral sunscreen formulation for sensitive skin, to dermatologist Dr Sabrina answering real consumer questions, and the involvement of 43 KOLs including Judy Pang from DISSY, the campaign brought together product, expertise and influence in one integrated launch.
The campaign also achieved a Malaysia Book of Records recognition, adding another milestone to the product launch and reinforcing its significance within the sunscreen category.
Looking to create your next KOL marketing or product launch campaign in Malaysia?
Envisage Digital Space helps brands turn product launches into integrated campaigns that combine KOL marketing, expert voices, content creation and experiential activations to generate awareness, engagement and meaningful consumer connections.
