Ceradan DOOH Campaign Case Study: The Work Behind a 15-Second Advertisement
When audiences watch a 15-second digital advertisement, it often feels simple and effortless. However, behind every second of polished content lies careful planning, coordination, and execution.
For Ceradan’s Digital Out-of-Home (DOOH) campaign, our objective was to create a warm, relatable advertisement that highlighted a mother’s gentle care for her baby using Ceradan skincare products. Although the final commercial lasted only 15 seconds, the production process required extensive preparation to ensure every scene felt authentic and emotionally engaging.
Here’s a behind-the-scenes look at how the campaign came together.
Week 1: Storyboard Planning & Creative Development
Every successful production begins with a clear creative vision.
During the first week, our team focused on developing the storyboard, carefully mapping out each scene to ensure the short advertisement could communicate its message within just 15 seconds.
The planning process included:
- Developing the overall creative concept
- Creating a detailed shot-by-shot storyboard
- Planning camera angles and transitions
- Coordinating the production schedule
- Preparing the required props and skincare products
Since DOOH advertisements have limited screen time, every frame needed to serve a purpose while maintaining a clean and emotionally appealing visual style.
Finding the Right Talent
One of the most important parts of this campaign was casting the right mother and baby.
Unlike traditional commercial shoots, productions involving infants require additional planning and flexibility. Our team carefully searched for suitable talent based on several factors, including:
- Appropriate baby age
- Comfortable interaction between mother and baby
- Camera friendliness
- Availability for the scheduled shoot
Coordinating schedules with the mother, baby, and caretaker also required careful planning to ensure everyone was prepared for the filming day.
Preparing for Production
Before filming began, every scene from the storyboard was reviewed on-site to ensure the production flowed efficiently.
The team worked closely to organise:
- Shooting sequence
- Camera positioning
- Lighting setup
- Product placement
- Scene timing
Having a structured production plan allowed the crew to adapt quickly whenever adjustments became necessary during filming.
Filming Day: Working with Our Youngest Star
Anyone who has worked with babies knows that no production involving infants ever goes exactly as planned.
Throughout the shoot, there were moments when the baby became restless and emotional, requiring the production team to pause and create a more comfortable environment before continuing.
To help keep the baby calm, the team worked together by:
- Turning on the air conditioning to maintain a comfortable temperature
- Playing familiar children’s shows such as Cocomelon
- Providing toys between takes
- Ensuring the baby’s mother and caretaker remained close throughout the shoot
These small adjustments helped the baby feel more relaxed and allowed us to capture natural expressions that reflected the warmth and care central to the Ceradan brand.
Although the final advertisement runs for only 15 seconds, the filming session itself lasted approximately four hours to capture the right moments patiently and safely.
The Effort Behind Every Second
Producing a short commercial is often far more demanding than audiences realise.
Every shot required multiple takes to achieve the desired expressions, product placement, camera movement, and lighting. Working with a young child also meant allowing additional time for breaks and adapting the production pace around the baby’s comfort.
Rather than rushing the process, our team prioritised creating a safe, calm, and positive environment so every scene felt genuine and natural.
Bringing Ceradan’s Brand Story to Life
The completed DOOH advertisement captures a simple yet meaningful everyday moment between a mother and her baby.
While viewers see only 15 seconds on digital billboards, the final result represents weeks of creative planning, talent coordination, production preparation, and a dedicated filming session that brought the concept to life.
This project serves as a reminder that successful DOOH campaigns aren’t only about producing beautiful visuals—they’re about thoughtful planning, collaboration, and attention to every detail behind the scenes.
Looking to Produce Your Next DOOH Campaign?
At Envisage Digital Space, we help brands transform creative ideas into compelling visual campaigns through strategic planning, professional production, and engaging storytelling.
Whether you’re launching a skincare product, creating a lifestyle campaign, or producing content for Digital Out-of-Home (DOOH) advertising, our team manages every stage of the production process—from concept development and storyboarding to talent coordination, filming, and final delivery.
If you’re planning your next DOOH advertising campaign in Malaysia, we’d love to help bring your vision to life.
