Ceradan Pop-Up Store Event Malaysia: Driving New Product Awareness Through KOL Event Marketing
In the competitive skincare landscape, building trust and awareness is essential—especially when introducing a new product. Ceradan products are dermatologist-recommended, ceramide-dominant skincare solutions designed to restore and strengthen the skin’s protective barrier, soothe dryness and irritation, and support sensitive skin through science-backed lipid formulation.
In February 2025, Ceradan partnered with Envisage Digital Space to execute a targeted KOL event marketing campaign in Malaysia, designed to drive awareness for Ceradan’s daily moisturizing cream through a high-traffic pop-up store activation.
The pop-up event took place at 1 Utama Shopping Centre, in front of Watsons, in collaboration with Watsons Malaysia, allowing the brand to tap into an established beauty retail environment while maximising visibility among skincare-focused consumers.
Strategic Pop-Up Store Marketing with Influencers
Rather than relying solely on traditional advertising, Envisage Digital Space implemented an event-based influencer campaign, inviting selected KOLs to attend the Ceradan pop-up store and experience the product firsthand.
This approach allowed influencers to:
Engage directly with the product
Understand its daily skincare benefits
Share authentic content with their audiences in real time
By bringing KOLs into the physical space, the campaign bridged offline brand experience with online reach—one of the most effective strategies in event marketing Malaysia today.
Collaborating with Watsons Malaysia for Stronger Brand Credibility
Hosting the pop-up store in front of Watsons at 1 Utama added an extra layer of credibility and trust to the campaign. As a leading beauty retailer in Malaysia, Watsons provided a familiar and trusted environment for consumers, strengthening Ceradan’s positioning during the new product launch.
The collaboration amplified foot traffic, content relevance, and audience confidence—key factors for successful skincare product awareness campaigns.
Why KOL Event Marketing Works for Skincare Launches
For skincare brands, seeing real people try, test, and talk about products builds confidence faster than static advertisements. By combining KOL marketing with a pop-up store event, the campaign delivered:
Authentic storytelling
Higher engagement rates
Stronger product recall
This strategy is especially effective for introducing daily-use skincare products, where trust and routine play a major role in purchasing decisions.
Measurable Results with a Focused KOL Strategy
With a carefully curated influencer lineup and a strong event concept, Envisage Digital Space delivered impactful results without over-relying on volume.
The Ceradan pop-up store campaign achieved a total of 24,153 views with only 5 KOLs, recording an impressive 7.65% engagement rate—demonstrating Envisage’s ability to drive meaningful awareness through strategic event marketing and influencer campaigns in Malaysia.
