EBENE 30Th Anniversary Brings Health to Life with a High-Impact Event Marketing Campaign at Sunway Velocity Mall
In January 2026, EBENE marked a major milestone with a dynamic, experiential brand activation that blended event marketing, KOL marketing, and influencer campaigns in Malaysia to drive awareness, engagement, and product education. Held from 26 January to 2 February 2026, the week-long event took place at Sunway Velocity Mall, Level 1, NanJing Street entrance, running daily from 10am to 10pm.
Designed to be immersive and interactive, the EBENE event attracted strong footfall through on-ground activities that encouraged participation while reinforcing the brand’s core message around health, vitality, and bone wellness. Visitors took part in crowd-favourite challenges such as Beat for Health, Drum for Wealth, where participants matched rhythms using drumsticks, and Let’s Play Shuttlecock, a skill-based game requiring players to hit targeted timings to clear levels. Complemented by a claw machine and other interactive booths, the activation successfully transformed a mall space into a high-energy brand experience.
To amplify reach beyond the venue, the campaign strategically activated Instagram and XHS (RED) KOLs, driving real-time content creation, social buzz, and post-event visibility. These KOLs captured authentic on-ground experiences, product trials, and event highlights—extending the impact of the activation across key digital platforms and strengthening EBENE’s presence within Malaysia’s influencer marketing ecosystem.
One of the key highlights of this experiential marketing campaign was the free professional chiropractic and bone health consultations, offering real value to the public and positioning EBENE as a brand that genuinely invests in long-term wellbeing. This approach strengthened trust and credibility—an essential factor in successful brand activation and event marketing strategies.
The event also served as the official launch of EBENE’s latest innovation, the Ebene Bio-Ray Plantar Fasciitis Compression Foot Sleeves. Introduced through live demonstrations and influencer-led education, the product launch effectively leveraged KOL marketing to translate technical benefits into relatable, real-life use cases for consumers.
Further amplifying the campaign’s reach, EBENE collaborated with Watsons Malaysia for a product launch event and walkathon, reinforcing the brand’s commitment to active lifestyles and community-driven wellness. The synergy between retail partnership, influencer presence, and on-ground engagement exemplified a well-executed integrated influencer campaign in Malaysia.
Adding star power to the celebration, EBENE’s 30th year anniversary was graced by renowned TVB artists Elaine Yiu and Brian Chu, drawing fans, media attention, and social buzz throughout January 2026. Their presence significantly boosted brand visibility both on-site and across digital platforms, further amplified by influencer and KOL-led content.
This successful activation stands as a testament to how powerful event marketing, KOL marketing, and influencer campaigns in Malaysia can be when executed with a clear strategy and strong collaboration. Envisage Digital Space is proud to have worked closely with EBENE from planning to execution—bringing together Instagram and XHS KOLs, creative direction, and experiential touchpoints to make this milestone event possible and unforgettable.
