TikTok is rapidly becoming the dominant platform in digital marketing in Malaysia. If you’re launching a new business or brand, the crucial takeaway from this article is to start leveraging TikTok immediately! It’s the ultimate platform for rapidly growing your audience and promoting your business in an authentic, engaging way. Even if you’re lacking capital for Facebook and Instagram ads, TikTok offers a cost-effective alternative to boost your sales. However, marketing on TikTok requires different strategies compared to other platforms. This article will guide you through TikTok marketing tips and strategies to ensure your business goes viral on this dynamic social media platform, especially in Malaysia.
What is TikTok Marketing?
TikTok marketing leverages the platform to promote brands, products, or services through strategies like influencer partnerships, affiliate partnerships, TikTok ads, and creating viral content. Businesses can capitalize on TikTok marketing to enhance their brand visibility, foster engaged communities, boost product and service sales, gather valuable customer feedback, provide responsive customer service, and effectively target specific audiences with tailored promotions. It’s essential to align your messaging across TikTok and other platforms where your brand is present, but TikTok content might be slightly different than content on other platforms. While you might repurpose TikTok videos for Instagram Reels and YouTube Shorts to expand your reach, each platform demands unique approaches to engaging effectively with your audience.
- TikTok influencer marketing
TikTok influencer marketing involves businesses collaborating with content creators to promote their brands. Companies will engage with content creators to establish mutually beneficial agreements in which payments or goods and services of value will be exchanged for content creation. For instance, a makeup brand might collaborate with a beauty content influencer to feature their product in a TikTok video. Influencer marketing is everywhere, just like TikTok celebrity Charli D’Amelio, who also utilizes TikTok marketing strategies by promoting fashion lines. However, finding the perfect match for your brand is tricky, and thorough research is essential before committing to a content creator.
- Tiktok affiliate marketing
Affiliate marketing involves content creators promoting products and earning commissions from resulting sales. For instance, when an influencer shares, “Use the code Aina10 for RM10 off this sunscreen,” they’re employing affiliate marketing. Brands track sales using the coupon code, and the influencers are compensated accordingly based on usage. TikTok provides tools for businesses to track campaign performance, including sales metrics and creator effectiveness. This approach not only expands brand reach and drives sales but also enhances creator engagement and monetization opportunities on the platform.
Benefits of Marketing on TikTok
1. Reach a massive audience
Growing a following on TikTok is easier than on any social media platform. So, if you’re looking to be a content creator, industry expert, or business owner, TikTok is one of the most efficient and simple platforms to get started on.
2. Grow your other social media channels
TikTok allows users to link their postings to other social media platforms. For example, if you’re planning to grow on Instagram and Facebook, TikTok would be the perfect gateway to do so.
3. Make content quickly and easily
When people watch videos on TikTok, they usually expect videos that aren’t overly produced. So, this means that you can create videos that aren’t exactly perfect, but they will still be successful.
4. Get more sales
If you are involved in e-commerce businesses or selling services, TikTok is the right place to easily reach your target audience
Steps to Get Started With TikTok Marketing
- How to create a TikTok business account
Before setting up a TikTok business account, it’s essential to understand the differences between a business account and a creator account. The key differences are the presence of the analytics tool, the limitation of access to sound clips, the ability to create an e-commerce shop, and the option to add a website link to their profile, which are all available in the business account and not in the creator account. While business accounts may not have full access to TikTok’s sound library, the benefits of additional tools outweigh this limitation.
To create your TikTok business account, follow these 6 simple steps:
- Download the TikTok app and sign up for a new account
- Navigate to your TikTok profile and tap the hamburger menu in the top right corner
- Select Settings and privacy
- Tap on Account
- Choose Switch to Business Account
- Select the category that best matches your business type
And now you have your very own TikTok business account to start growing your brand and efficiently utilizing TikTok marketing strategies.
- How to look at your analytics
Understanding your audience, the effectiveness of your content, and user interaction may all be gained by analysing your TikTok business account. Here are the steps on how to access your TikTok analytics using your business account:
- Open TikTok and log in to your business account
- Tap the Profile icon at the bottom right
- Tap the hamburger menu at the top right, select Creator tools or Business suite and tap Analytics
Now that you’re in your analytics, you should understand the basics of it first. In the Overview section, you can see your total views of your videos, total views of your profile, and number of followers and growth rate. In the Video section, you can view the performance metrics of your videos and your top-performing videos. In the Audience section, you can view bar charts of the number of people you’ve reached and the engaged audience. Lastly, the LIVE section is where you can view the analytics for your LIVE videos if you have done any LIVE activity on TikTok.
Inspiring TikTok Business Accounts
Discover how companies have achieved success on the platform via real-world examples. Now let’s explore some insightful TikTok marketing case studies from Malaysia!
1. Panda Eyes
The Panda Eyes Official Store is a women’s apparel specialty store in Malaysia, and it is linked to the TikTok account “@pandaeyesofficialstore”. With more than 3.1 million likes and 905,400 followers, this account has a substantial following. The store’s TikTok content includes promotional videos showcasing various clothing items, often highlighting their features and benefits to attract potential buyers
2. DESSINI Malaysia
The DESSINI Malaysia shop, which specialises in home appliances, is represented on TikTok via the account “@dessini_malaysia”. With 313 videos, the account has over 352,700 followers and 157,600 likes. By using video sales, their content mostly advertises different types of household equipment. The account is popular for showcasing the functionality and benefits of their products, making it easy for viewers to make purchases directly through their videos.
3. Mr Bentong Hafiz Oon
Mr Bentong Hafiz Oon, with the TikTok account “@mrbentonghafizoon”, is a store that is owned by a Chinese Muslim in Malaysia. The store sells healthy bottled drinks that include Chinese ingredients, but all of his products are halal-certified. His products cater not only to Malaysia but also internationally. This account features a variety of content primarily focused on lifestyle, local culture, and personal experiences, all while promoting his products. The creator shares engaging videos that often highlight aspects of his life in Malaysia, mainly his business journeys.
CONCLUSION
Now that you know everything you need to know about TikTok business account, enhance your TikTok presence with these strategies and tips. Begin by setting up a TikTok business account, then produce fun and engaging short-form video content. Dive deeper into TikTok marketing to develop successful campaigns, grow your audience, and strengthen your brand. Leverage the platform to elevate your social media strategy and drive business growth!
