Lyf Georgetown, the latest brand under Ascott Malaysia, is set to open opposite Eastern and Oriental Hotel (E&O) in Penang by the end of 2024. Lyf’s mission is to redefine the co-living experience and empower visitors to live their freedom creatively and interestingly in a vibrant atmosphere. This innovative space is designed for digital nomads, creatives, and travelers seeking a vibrant community experience in Penang. It is aimed to provide a modern and collaborative living environment that combines elements of hospitality with community living.
A fun and informative roadshow was organized on June 28th and 29th, 2024, to celebrate this upcoming launch at Gurney Plaza, Penang. This roadshow offered an exclusive preview of Lyf Georgetown Hotel in Penang, featuring fun games and prizes to be won!
Lyf Georgetown Roadshow’s Objectives:
- Drive brand awareness
To guarantee a successful launch and ongoing interest, the goal is to create buzz about the upcoming Lyf Hotel in Penang and build anticipation among Penangites through influencer collaborations, creative social media campaigns, and targeted KOL marketing initiatives. - Generate potential conversions
During the Lyf Georgetown Roadshow in Penang, vouchers were distributed with the aim of encouraging potential customers to redeem them at any Lyf hotels.
THE RESULTS
6 KOLs Postings
67,626 views
Engagement Rate: 4.5%
Excitement Knows No Bounds in Penang!
HUGE prizes – including a free 2D1N stay at Lyf Georgetown ready for the winner! Penangites who attended the roadshow had a chance of winning this perfect opportunity for a relaxing getaway with their loved ones. Cherished moments were enjoyed and lasting memories were created.
Indulge in a FREE Ice Cream Giveaway in Penang!
Yes, you read that right – free ice cream throughout the roadshow in Penang! Those who went for the roadshow were all treated with a free scoop of happiness. Who doesn’t love free ice cream? It didn’t matter if they were young or simply young at heart, this giveaway was a guaranteed crowd-pleaser.
Capture Stunning Photos at Insta-Worthy Booths in Penang!
Influencers looking to jazz up their social media feed with stunning photos need not look further as the roadshow in Penang provided exclusive Insta-worthy booths that were designed to make every snap picture perfect. Everyone absolutely loved the booths and because of how Insta-worthy those booths were, everyone immediately posted to their own Instagram accounts, which helped in driving brand awareness for Lyf Georgetown in Penang through effective KOL marketing.
Meet the KOLs in Penang!
Envisage Digital Space brought Key Opinion Leaders (KOLs) to the event, adding star power to a stellar lineup. These KOLs were there during the roadshow in Penang not just to promote the event on their accounts but they were also enjoying themselves with all the fun activities and lucky draw prizes! Penangites who were around got to meet-up with their favorite influencers as well, drawing more attention to the Lyf Georgetown Roadshow in Gurney Plaza, Penang. From foodie bloggers to lifestyle influencers, all the KOLs had a great time during the event, showcasing the effectiveness of KOL marketing in creating buzz and engagement.
Stay connected for more updates as we celebrate the unforgettable event in Penang. Thank you to everyone who joined us – your enthusiasm made it truly special. Let’s keep the excitement alive with #LyfGeorgetown, #Penang, and #KOLmarketing😀. Don’t forget to check out our Instagram to see our KOLs having a blast at the roadshow!
