From March 17 to 23, 2025, the Blue Atrium Sunway Pyramid, KL Malaysia, was transformed into a vibrant hub of beauty, technology, and exclusive rewards as Ulike and Sa Sa Malaysia joined forces for a highly engaging roadshow. This marketing event was designed not only to introduce Ulike’s cutting-edge beauty tech but also to elevate customer engagement with irresistible perks and promotions.
Supported by Envisage Digital Space through pre-planning interview session questions, storyline development, and collaborating closely with the artistes & KOLs, the event saw smooth coordination and impactful content production. From content creation, video shooting, and editing, to social media posting, Envisage Digital Space ensured maximum exposure and engagement throughout the week in KL Malaysia.
⭐ KL Malaysia Welcomes Star Ambassadors & Innovation
The roadshow drew large crowds, thanks in part to Ulike’s celebrity brand ambassadors: Zahirah Macwilson, Bella Astillah, and Hael Husaini, whose appearances in KL Malaysia elevated the event and attracted fans from all over. Their involvement was central to the event marketing strategy, helping boost the campaign’s reach and resonance with the Malaysian audience.
Tech Meets Beauty at Sunway Pyramid, KL Malaysia
As the first-ever Ulike roadshow in Southeast Asia, held right in the heart of KL Malaysia, the event featured Ulike’s latest devices — Air10 Pro, Clear Pro, and ReGlow LED Mask — offering attendees a hands-on experience of high-tech skincare innovations. The event marketing strategy focused on creating meaningful engagement with these products through interactive experiences, real-time content creation, and live social media coverage by the Envisage team.
Roadshow Highlights at Sunway Pyramid, KL Malaysia
Exclusive Redemptions
Visitors were able to redeem a Ulike Moisturizing Facial Mask (worth RM40) through the Sunway Super App — one of the core tactics of our event marketing plan to drive app engagement.
5x Sunway Points
Shoppers in KL Malaysia earned 5x Sunway Points with every purchase at the pop-up store, boosting value and footfall.
RM100 Instant Rebates
A RM100 instant rebate was offered with a minimum spend of RM1,000, limited to the first 600 customers — a compelling event marketing element that encouraged quick purchasing decisions.
Gifts with Purchase (GWP)
Customers spending RM1,000 or more received a FREE Cell Fusion C First Cooling Box Mask, while stocks lasted.
Mystery Gift for Full Participation
Attendees who checked in at all stations received a mystery gift — a fun addition that aligned with the event marketing goal of creating memorable interactions and driving full exploration of the space.
Content Production, Brand Talent & Full Event Marketing Support by Envisage
Envisage Digital Space played a crucial supporting role in the ULIKE event’s success in KL Malaysia, contributing through:
Content creation before, during, and after the event
Video shooting, editing, and real-time publishing
Social media management and posting across multiple platforms
Talent sourcing and coordination — bringing in brand talents and influencers to create buzz
Strategic event marketing planning for maximum engagement and awareness
This roadshow also marked a milestone in Ulike’s global expansion journey, with Sunway Pyramid, KL Malaysia, chosen as its launch destination in Southeast Asia.
Why This Was a Success Story?
The Ulike x Sa Sa Roadshow wasn’t just a one-time pop-up — it was a strategic move powered by event marketing mastery. By bringing together cutting-edge tech, celebrity influence, and immersive experiences, this event became a standout activation in KL Malaysia’s busy beauty and retail calendar.
Let Envisage power your next event marketing campaign in KL Malaysia — from beauty to tech and lifestyle, we deliver full event marketing support including content creation, on-site video shooting, celebrity and influencer coordination, social media storytelling, and real-time posting for your product launches, roadshows, and brand activations.
