Making History in the Sky: Ebene’s Malaysian Book of Records Campaign
For us at Envisage Digital Space, the opportunity with EBENE went far beyond simply having a brand present at a major sporting event.
We were proud to be part of an activation that placed EBENE directly within one of Malaysia’s most challenging and talked-about sporting experiences of 2026 — The IHH Sky Race™ | Merdeka 118.
Held on 22–23 August 2026, the event brought together more than 8,000 participants, with 7,797 official finishers taking on the incredible challenge of 118 floors and 2,845 steps at Merdeka 118. The event went on to secure a Malaysia Book of Records achievement for its scale of participation in towerrunning.
For EBENE, however, the opportunity was not simply about being seen at the finish line.
It was about becoming part of the journey.
And that is where we saw the opportunity to bring KOL marketing, sports talent, experiential marketing and real product experience together in a way that felt natural to the event and, more importantly, meaningful to the audience.
Making the Brand Part of the Challenge
Rather than approaching the event as a conventional sponsorship opportunity, we wanted EBENE to have a tangible role within the experience.
Our KOLs took on the 118-floor challenge firsthand, experiencing the intensity of the climb while wearing EBENE socks throughout the race.
This created a much more natural form of product integration.
The product was not simply placed in front of the camera.
It became part of the experience.
The KOLs were able to create content around an actual physical challenge, giving audiences a more authentic perspective on the event while naturally introducing EBENE within an active, sports-focused environment.
Alongside the KOL activation, we also brought in international badminton player Tze Yong, adding a recognisable sports talent to the experience and creating additional opportunities for audience interaction and engagement.
Rather than making the campaign solely about one personality, our focus was on building a wider ecosystem of talent, creators, athletes and participants around EBENE.
Proud to Bring Brands Into Experiences That Matter
As Envisage Digital Space, this is the kind of work we are particularly proud to create.
We believe the strongest event campaigns are not built around simply asking audiences to look at a brand.
They are built around giving people a reason to experience it.
For EBENE, that meant taking the brand into an environment where movement, endurance and recovery were already at the heart of the conversation.
The result was an activation that allowed EBENE to naturally connect with an audience passionate about:
- Active lifestyles
- Sports and fitness
- Physical performance
- Recovery and wellbeing
- New experiences
- Real-world product usage
And importantly, the story did not stop when participants reached Level 118.
Recovery Became Part of the Story
After completing 118 floors and 2,845 steps, participants were invited to experience EBENE’s dedicated Sports Recovery Zone, featuring sports massage and guided stretching.
This transformed recovery from a supporting element into a central part of the brand experience.
In total, 1,127 participants took part in EBENE’s sports recovery session, earning EBENE a Malaysia Book of Records title for Most Participants in a Sports Recovery Session.
That achievement is significant because it gave the campaign something beyond reach and visibility: participation at scale.
Thousands of people did not just see EBENE.
They physically experienced an EBENE-led recovery activation after completing one of Malaysia’s most demanding sporting challenges.
For us, this captured the essence of what experiential marketing should do — take a brand message and turn it into something people can actually feel, experience and remember.
The Numbers Behind the Campaign
The campaign generated:
379,987 views
13,159 post engagements
KOL + Athlete Activation
1,127 participants in EBENE’s record-breaking Sports Recovery Session
And behind those numbers was an activation that brought together content creators, sports talent, athletes and thousands of participants within a single sporting experience.
The scale of The IHH Sky Race itself made this an exceptional platform. With 7,797 official finishers completing the 118-floor, 2,845-step climb, the event became a major sporting milestone in Malaysia.
EBENE then created another milestone within that event — bringing 1,127 participants into its own Sports Recovery Session and securing a Malaysia Book of Records title in the process.
That is what made the activation bigger than traditional event visibility.
More Than Sponsorship. An Experience People Could Take Part In.
From our perspective, the real achievement was not simply putting EBENE’s name at one of Malaysia’s biggest sporting events.
It was creating multiple touchpoints for people to interact with the brand:
They saw it.
They heard about it.
They wore it.
They experienced it.
They recovered with it.
And they shared the experience online.
That combination gave EBENE a presence throughout the participant journey — from the excitement before the climb, to the challenge of reaching Level 118, to the recovery experience afterwards.
And we are proud that Envisage Digital Space was able to help bring these different elements together.
The campaign demonstrated how a well-executed sports activation can become much more than a sponsorship placement. With the right strategy, KOL marketing, athlete participation, experiential activation and social content can work together to create a campaign that lives both on-ground and online.
For us, that is the real value of creating experiences.
Not just making a brand visible.
Making the brand part of a moment people will remember.
Creating Bigger Experiences for Brands
The EBENE x IHH Sky Race™ campaign is a strong example of what can happen when brands step beyond traditional advertising and create experiences that audiences can genuinely participate in.
At Envisage Digital Space, we are proud to be able to bring together strategy, KOL marketing, sports talent, content creation and experiential activations to help brands turn major moments into meaningful brand experiences.
Because when thousands of people come together for a challenge this big, the opportunity for a brand should be just as big.
And for EBENE, we were proud to help make that opportunity count.
Looking to create your next KOL marketing, sports event or experiential activation in Malaysia?
Envisage Digital Space helps brands turn major events into experiences that drive visibility, engagement and meaningful audience connections.
